Jasmine does a great job of saying everything I have to say here
Except this it’s 2 years old, so doesn’t include the subscriber-boosting joy of the video stuff I discuss above.
Here’s a great example of using video in your launch post
And here’s it all in bullet points from our in-house resource - On Substack.
Launch
Be sure to drop in buttons to download the Substack app and reply to your Chat in the body of your post
Publish your launch post and grab the link in our share center
Announce your Substack launch on socials—check out @jenneatsgoood as an example
Send news of your Substack to all your friends and followers
Change bio links in your social channels to your new Substack
Ask friends to promote your launch posts or recommend your publication
Start a thread in your Chat—say hi, ask your subscribers to introduce themselves, and remind them to download the app for the best Chat experience!
How to craft a launch announcement post