Bringing your YouTube subscribers to Substack

Link in bio - a pretty effective setup.

Really it’s the pinned video that makes it most clear.

Click the image to link to his site.

I think his general about section has too many links…

I find this confusing, but he’s very successful on Substack so clearly people are finding him - and he’s been on Substack for ages now so may have reintroduced those other links.

Come on over posts

We’re encouraging YouTubers to create ads for their Substack within their YT content:

Here’s some examples that really worked

• Alex O’Connor dropping a short video, and then providing early access to the full video available on Substack for paid subscribers.

• Andrew Gold announcing his Substack to his YT audience

• Konstantin Kisin highlighting early access episodes

• Josh Szeps directing audience to Substack for the full episode

• Ryan McBeth highlights the fact he makes very little money on YT, and that Substack is the lifeblood that makes his work possible.

• Endtimes using Display Ads in their Video (they use a custom URL for their Substack)

• Steve Schmidt display ad with read