I recommend you say more to free subscribers and keep it briefer for paid/founding members.
It's a good idea to push them towards reading in the Substack app - because then you won't have to contend with email inbox overwhelm.
7_ Personalise your email banner, header, and footer settings
This is another 'set and forget' job - and don't worry about repeating yourself! People have limited attention and short memories - reuse language from about page, subscription tiers + welcome emails.
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