You can see how all the work you did before on subscription tiers, publication name, description and category makes this about page clearer and easier eh?
And remember… you can change any of the stuff you’ve written before if this exercise gives you fresh brainwaves!
Really useful reference stuff...
Farrah's about page
My breakdown of the structure of Farrah's About Page
Picture of her
Welcome message that outlines the mission/purpose of her Substack
What you get for free
Insert subscribe button
What you get for paid
Insert subscribe button (it'll automatically prompt them to upgrade to paid if they're already subscribed)
What you get at founding member tier
Choose custom button. Make text 'BECOME A [name of your founding membership]' and make the link https://[yourpubname].substack.com/subscribe - so Farrah's is https://farrah.substack.com/subscribe
Suggest that they gift or donate a subscription or get a group subscription
Insert gift/group subscription button
Urging added value from your keenest readers
Suggest they share the publication
Your subscribers are going to be your biggest advocates - so make it easy for them.
Then urge them to get reading!
It might be nice to link them to a great article here so they immediately start reading you - later on I'll show you how to seed your Substack with a couple of articles before you have a list of people to send stuff to.
These are all the buttons you can use.
